Terms of Service

1. Agreement

These Terms govern the use of WA Platform (the dashboard, REST API and related services, "the Platform") by a business ("Client") provided by ASR ERP Solutions LLP, Jalandhar Bypass Chownk, Netaji Colony, Salem Tabri, Ludhiana, Punjab 141008, India ("ASR"). By creating an account, connecting WhatsApp or using the API, you accept these Terms on behalf of your business. Contact: info@asrit.in.

2. The service

ASR provides software that lets Clients send and receive WhatsApp messages using the Client's own WhatsApp Business Account through the WhatsApp Business Platform of Meta Platforms, Inc. ("Meta"). The Client owns its WhatsApp Business Account, phone numbers, templates and brand, and has its own agreement with Meta / WhatsApp.

3. Accounts and access

• You must be authorised to act for your business. Keep passwords and API keys secret; you are responsible for all activity under your account and keys.
• You authorise ASR to access your WhatsApp Business Account only as needed to provide the service: sending and receiving messages, managing templates and the business profile, registering phone numbers and receiving webhook events. You can remove this access at any time in Meta Business Settings or by notifying us.

4. WhatsApp and Meta terms; Meta charges

You must comply with the WhatsApp Business Terms of Service, WhatsApp Business Messaging Policy, WhatsApp Commerce Policy and Meta Platform Terms, as updated from time to time. Meta's message charges are billed by Meta directly to the payment method you add in WhatsApp Manager; they are separate from ASR's fees.

5. Acceptable use

You will:

• message only people who have agreed to receive messages from you, where consent is required;
• use Meta-approved templates to start conversations, and send free-form messages only within 24 hours of the customer's last message;
• honour opt-out requests (the Platform automatically blocks further messages to anyone who replies STOP);
• provide accurate business information and keep your content lawful.

You will not send spam, misleading, illegal or prohibited content; buy, rent or scrape contact lists; misuse or overload the API; or try to bypass limits or security. ASR may pause sending if Meta restricts your account, your quality rating drops, or these rules are broken.

6. Your data

You are the Data Fiduciary for your customers' personal data. ASR processes it only on your instructions as a Data Processor, as described in our Privacy Policy; a data processing agreement is available on request. You are responsible for the notices and consents required by the Digital Personal Data Protection Act, 2023 and other applicable laws.

7. Fees and payment

ASR's fees are as set out in your order form or quotation. Fees are exclusive of GST. Invoices are payable within 15 days. ASR may suspend the service for unpaid invoices after notice.

8. Availability

We provide the service with reasonable care and skill. Message delivery depends on Meta / WhatsApp and the recipient's device, so ASR does not guarantee delivery, template approval, display name approval or uninterrupted availability. We will give notice of planned maintenance where practical.

9. Intellectual property

ASR keeps all rights in the Platform. You keep all rights in your content, data, brand and templates, and give ASR a limited licence to use them only to provide the service.

10. Confidentiality and security

Each party will keep the other's confidential information confidential. ASR applies reasonable technical and organisational safeguards, described in the Privacy Policy.

11. Term and termination

Either party may end the service with 30 days' written notice. ASR may suspend or end the service immediately for a serious breach of these Terms or where required by law or by Meta. After termination we delete or return your data as described in our Data Deletion Instructions and delete your WhatsApp access tokens. Your WhatsApp Business Account remains yours.

12. Liability

To the extent permitted by law, the service is provided "as is". ASR's total liability is limited to the fees you paid to ASR in the 12 months before the claim. ASR is not liable for indirect or consequential loss, or for loss caused by actions of Meta / WhatsApp, by content you send, or by your breach of law or these Terms. Nothing here limits liability that cannot be limited by law.

13. Indemnity

You will indemnify ASR against claims arising from your content, your messaging practices, missing consent, or your breach of these Terms.

14. Governing law

These Terms are governed by the laws of India. The courts at Ludhiana, India have exclusive jurisdiction.

15. Changes

We may update these Terms. We will publish the new version on this page and notify Clients by email of significant changes; continuing to use the Platform after that means you accept them.

16. Contact

ASR ERP Solutions LLP, Jalandhar Bypass Chownk, Netaji Colony, Salem Tabri, Ludhiana, Punjab 141008, India · info@asrit.in · +91 98785 24354